By Introduction
The Nelk Boys have transformed from a group of YouTube pranksters into a multimillion-dollar business empire. As of 2025, Nelk’s net worth is estimated at over $70 million, with multiple revenue streams contributing to their massive fortune. Led by Kyle Forgeard, the brand has expanded beyond YouTube into merchandise, alcohol, podcasting, and NFTs, making them one of the most successful influencer-led businesses in the world.
This article takes a deep dive into the Nelk Boys’ net worth in 2025, exploring their earnings, investments, business ventures, and financial strategies.
The Evolution of Nelk: From YouTube Pranks to Business Empire
How Nelk Started
Founded by Kyle Forgeard and Jesse Sebastiani in 2010, Nelk gained popularity through their controversial and daring pranks. Their “Full Send” lifestyle quickly attracted millions of followers, propelling them into mainstream fame.
Key Milestones in Nelk’s Growth
- 2015: Viral pranks boost their subscriber count.
- 2017: YouTube demonetizes Nelk’s channel, forcing them to seek alternative revenue streams.
- 2020: Full Send merchandise launches, generating millions in sales.
- 2021: Nelk introduces Happy Dad Hard Seltzer, breaking into the alcohol industry.
- 2022: Full Send Podcast debuts, featuring high-profile guests like Mike Tyson, Donald Trump, and Elon Musk.
- 2023-2025: Expansion into NFTs, real estate, and further business investments.
Revenue Streams: How Nelk Makes Money
Nelk’s fortune isn’t just from YouTube. They’ve diversified their income into five major revenue sources:
YouTube Earnings
- Subscribers: 8+ million on the main channel.
- Views: Over 1 billion total views.
- Ad Revenue: Limited due to demonetization, but still earns from select content.
- Estimated Earnings: $500,000 – $1 million annually from ads.
Full Send Brand & Merchandise
One of Nelk’s biggest money-makers is their Full Send clothing line. With exclusive drops and limited-edition apparel, demand remains high.
- Annual Revenue: $25-$30 million.
- Best-Selling Products: Hoodies, t-shirts, and accessories.
- Sales Strategy: Scarcity marketing, exclusive drops, and high-quality branding.
Happy Dad Hard Seltzer
Launched in 2021, Happy Dad Hard Seltzer became a top-selling beverage brand in the influencer space.
- Retail Expansion: Available in major U.S. liquor stores and online.
- Annual Sales (2025): Estimated $20-$25 million.
- Key Distribution Deals: Expanded to major chains like Target and Walmart.
Sponsorships & Brand Collaborations
With a loyal audience, brands pay top dollar for partnerships.
- Estimated Earnings: $5-$10 million annually.
- Notable Partners: Cryptocurrency platforms, sports betting companies, and lifestyle brands.
The Full Send Podcast & Media Expansion
Their podcast generates revenue through sponsorships, YouTube ads, and paid promotions.
- Biggest Guests: Donald Trump, Elon Musk, Dana White.
- Estimated Podcast Revenue: $5-$7 million annually.
Investments & Other Business Ventures
Real Estate
- Property Portfolio: $9 million+ in luxury homes.
- Locations: California, Florida, Canada.
- Leasing Income: Additional revenue stream from short-term rentals.
Cryptocurrency & NFTs
Nelk launched the Full Send Metacard NFT, which sold out in early 2022.
- Total NFT Sales: $23 million+.
- Other Crypto Investments: Bitcoin, Ethereum, and startup projects.
Kyle Forgeard’s Net Worth in 2025
Kyle, the co-founder and face of Nelk, has amassed substantial wealth.
| Asset | Estimated Value |
|---|---|
| Nelk Ownership Stake | $35 million |
| Real Estate Portfolio | $9 million |
| Happy Dad Earnings | $10 million |
| Full Send Business | $15 million |
| Investments (Crypto, NFT) | $5 million |
| Total Net Worth | $60+ million |
Other Key Members’ Net Worths
- SteveWillDoIt: $10+ million (YouTube, investments, sponsorships).
- Salim Sirur: $3+ million (YouTube, brand deals).
- Other Crew Members: Earnings vary based on roles.
Challenges & Controversies Affecting Their Wealth
Demonetization & YouTube Bans
- Impact: Limited ad revenue, forcing diversification.
- Solution: Full Send brand and Happy Dad expansion.
Legal Issues & Fines
- Past lawsuits related to pranks and business practices.
- Estimated legal costs: $2+ million over the years.
Market Risks (Crypto, NFTs, Merchandise)
- Crypto downturns impact investments.
- Merchandise sales rely on hype and marketing strategies.
Future Projections: Where Is Nelk’s Net Worth Headed?
Business Growth & Expansion
- Happy Dad’s Market Share: Expected to double by 2026.
- New Ventures: Possible restaurant chain, gaming partnerships.
- Full Send Expansions: More product lines and collaborations.
Projected Net Worth in 2026
If Nelk continues growing at this pace, their collective net worth could exceed $100 million by 2026.
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Conclusion
Nelk’s journey from YouTube pranksters to business moguls is a masterclass in brand-building. With multiple revenue streams, smart investments, and a dedicated fanbase, their net worth in 2025 reflects their entrepreneurial success.