By Introduction
Ben and Erin Napier have become household names thanks to their hit HGTV show Home Town. Their ability to restore historic houses while maintaining the charm of small-town America has captivated audiences. But beyond their on-screen talent, many fans wonder—what is Ben and Erin Napier’s net worth in 2025?
In this deep dive, we’ll explore their earnings, business ventures, and investments that contribute to their financial success. Let’s uncover how this beloved couple built their wealth and where they stand among other HGTV stars.
Ben and Erin Napier’s net worth in 2025
As of 2025, Ben and Erin Napier’s estimated net worth is between $5 million and $7 million. Their wealth primarily comes from their work on Home Town, multiple business ventures, and brand partnerships.
Yearly net worth Growth:
| Year | Estimated net worth |
|---|---|
| 2022 | $3.5 million |
| 2023 | $4.5 million |
| 2024 | $6 million |
| 2025 | $7 million |
Their net worth continues to grow as they expand their businesses and projects beyond television.
Income Sources That Built Their Fortune
Ben and Erin have multiple revenue streams, making them financially successful beyond their HGTV paychecks.
1. HGTV’s Home Town Salaries
- Home Town premiered in 2016 and quickly became one of HGTV’s top-rated shows.
- The couple reportedly earns $30,000 to $50,000 per episode, translating to over $1 million per season.
- They also star in spin-offs such as Home Town Takeover and Home Town Kickstart.
2. Laurel Mercantile & Scotsman General Store
- The couple co-owns Laurel Mercantile Co., which sells high-end home goods, furniture, and apparel.
- Scotsman General Store & Woodshop, run by Ben, specializes in handcrafted furniture and woodworking tools.
3. book Deals & Royalties
- Erin Napier has authored bestselling books:
- Make Something Good Today (Memoir)
- The Lantern House (Children’s book)
- book sales and royalties contribute significantly to their earnings.
4. Brand endorsements & Partnerships
- The Napiers have collaborated with Vaughan-Bassett furniture to launch their own furniture line.
- They have sponsored deals with major brands, including HGTV Home by Sherwin-Williams.
5. real estate Investments
- The couple invests in restoring homes in Laurel, Mississippi, boosting local property values.
- They have rental properties and commercial spaces, generating passive income.
How They Spend Their Wealth
Despite their financial success, the Napiers remain down-to-earth and focused on community impact.
1. real estate & Properties
- They own multiple properties in Laurel, Mississippi.
- They renovated The Hollingsworth House, a historic mansion featured on Home Town.
2. Charitable Giving
- They actively donate to local charities and restoration projects.
- They support Habitat for Humanity and other home-building nonprofits.
3. Business Investments
- They continue to expand Laurel Mercantile Co. and Scotsman General Store.
- They invest in local restaurants and businesses to revitalize their community.
26 Facts About Ben and Erin Napier
- They met in college at Ole Miss.
- They married in 2008.
- They have two daughters, Helen and Mae Napier.
- Erin is a graphic designer.
- Ben was a minister before becoming a woodworker.
- Their show Home Town was discovered through Instagram.
- They were featured in Southern Living and People Magazine.
- Ben lost over 55 pounds for health reasons.
- Erin has a rare autoimmune disorder.
- They believe in revitalizing small towns.
- They have never flipped a house for profit.
- Erin designed a best-selling line of stationery.
- Ben’s nickname is Big because of his height (6’6″).
- They don’t watch much TV.
- They have two golden retrievers.
- They prefer vintage over modern decor.
- Erin writes handmade love notes to Ben.
- Ben builds most of their furniture.
- They are deeply religious.
- They support local artists and craftsmen.
- Erin once considered becoming a novelist.
- Their daughters inspired their book, The Lantern House.
- They hate clutter.
- They own a vintage truck named Jolene.
- They prefer living in Laurel over Hollywood.
- They plan to continue working with HGTV for years.
How Their net worth Compares to Other HGTV Stars
| HGTV Star | Estimated net worth |
|---|---|
| Chip & Joanna Gaines | $50 million |
| Christina Hall | $25 million |
| Jonathan & Drew Scott | $200 million |
| Ben & Erin Napier | $7 million |
| Jenny & Dave Marrs | $3 million |
future projects & Potential Earnings
- Home Town season 7 is confirmed for 2025.
- Ben and Erin are launching a new furniture line.
- Possible expansion of Laurel Mercantile Co. to new locations.
- future book deals and more TV spin-offs.
Read more:
Conclusion
Ben and Erin Napier’s net worth in 2025 reflects their hard work and dedication. From their HGTV show to successful businesses, they’ve built an empire while staying true to their small-town roots. With upcoming projects and continued success, their wealth will likely keep growing.
FAQ
What is Erin Napier’s health issue?
Erin suffers from a rare autoimmune disorder that affects her nervous system. Despite this, she continues to thrive in her career and personal life.
What religion are Ben and Erin?
Ben and Erin are devout Christians and have spoken openly about their faith.
Do Ben and Erin still live in Laurel?
Yes! They are proud residents of Laurel, Mississippi and have no plans to leave.
How much money do Ben and Erin Napier make?
They earn around $1 million per season of Home Town, plus income from their businesses, endorsements, and book sales.
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